Innovation drives our product every step of the way. We combine unique, trend right design with industry leading technical yarns to create unique, peak performance product for a wide variety of markets. The mission of all of our brands is to tailor innovation directly to your specific needs. Each product line is uniquely developed and merchandised with features and benefits that answer to your needs and optimize your performance. So you need a running sock with engineered compression and state-of-the-art moisture wicking yarns? We have that. Merino wool performance gear to get you up that mountain? We have that, too. There is no lifestyle that we can’t engineer the perfect product for. We work with the industry’s leaders in yarn suppliers, including Invista, Advansa, drirelease and Nanoglide. We also pioneer our own trademarked technical yarns, like Hydroheat yarn. By partnering with yarn leaders we can ensure the latest innovation and highest quality product.